Email marketing services have become an essential tool for businesses to connect with their customers, promote their brand, and drive sales. With the rise of digital communication, email marketing has become a cost-effective and efficient way to reach out to customers directly. Email marketing allows businesses to send personalized messages, newsletters, and promotional offers to their subscribers, making it a powerful way to build customer relationships and increase engagement. With so many businesses competing for attention in the digital space, email marketing has become a crucial component of any successful marketing strategy.
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Benefits of Email Marketing
There are many benefits of New Plains Media’s email marketing campaigns, which is why they have become such a popular marketing tool for businesses of all sizes. Here are some of the key benefits:
Cost-effective: Email marketing is a relatively inexpensive way to reach a large audience compared to traditional marketing methods, such as print or television advertising.
Highly targeted: Email marketing campaigns can be highly targeted to specific customer segments based on demographics, past behavior, and interests. This allows businesses to send personalized messages that are more likely to resonate with their audience.
Increased engagement: Email marketing campaigns can help businesses build stronger relationships with their customers by providing them with relevant and valuable content. This, in turn, can lead to increased engagement and loyalty.
Measurable results: Email marketing campaigns provide measurable results, such as open rates, click-through rates, and conversion rates. This allows businesses to track the effectiveness of their campaigns and make data-driven decisions to improve future campaigns.
Increased sales: Email marketing campaigns can drive sales by promoting products and services directly to subscribers. By including special offers, promotions, and calls-to-action in their emails, businesses can encourage subscribers to make purchases.
New Plains Media’s email marketing services offer local small and medium sized businesses a cost-effective and highly targeted way to reach and engage with their customers, increase brand awareness, and drive sales.
If you are also looking to increase your sites traffic and conversions be sure to check out our Content Marketing services as well.
Research shows for every dollar
you spend on email marketing you
can expect $36 in return — a 3600% ROI
New Plains Media offers a broad range of email marketing services to help businesses create effective email campaigns that drive ROI, including:
- Developing email marketing strategies that align with a business’s marketing goals
- Designing and coding custom email templates that are optimized for mobile and desktop devices
- Managing and maintaining email lists, including segmenting subscribers based on demographics or behavior
- Creating targeted email campaigns that are personalized and relevant to each subscriber
- Writing compelling email copy that engages and resonates with the target audience
- Creating email marketing automation workflows that help businesses nurture leads and move them through the sales funnel
- A/B testing subject lines, email content, and calls-to-action to improve email performance and maximize results
- Integrating email marketing with other digital marketing channels, such as social media and content marketing
- Analyzing email marketing performance and providing regular reporting to help businesses understand how their campaigns are performing
- Offering ongoing optimization and support to continually improve email marketing campaigns and achieve better results over time.
The results of an email marketing campaign can vary depending on a variety of factors such as the industry, target audience, email content, frequency of emails, and the overall strategy used. However, here are some general benchmarks for average email marketing campaign results:
Open rates: The average open rate for email campaigns is around 22%.
Click-through rates: The average click-through rate (CTR) for email campaigns is around 2.5%. A well-crafted email with a clear call-to-action can result in a higher CTR.
Conversion rates: The average conversion rate for email campaigns is around 4%.
Bounce rates: The average bounce rate for email campaigns is around 1%.
It’s important to keep in mind that these are general benchmarks, and the success of an email marketing campaign depends on a variety of factors, including the quality of the email list, the effectiveness of the email content, and the overall strategy used. Partner with New Plains Media to create and optimize your campaigns over time and we will drive your campaign performance numbers far above industry averages.
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New Plains Media helped us define our brand and organize an integrated marketing plan across all of our channels — including digital, phone books, broadcast, direct mail, events and sponsorship’s, to name a few. Their team works with our managers, our vendors and our customers. We’ve had record growth online and now rank on the 1st page of a Google search for our primary business. They truly care about their customers and they are very responsive to the needs of a growing business. We really appreciate that they take the time to try and explain everything.
Working with New Plains Media and their content and SEO teams, we were able to fix our map issues, boost Google Insights significantly and increase our organic search traffic by more than 53%. They are as passionate about our business as we are and they are just as responsive to protecting our brand. Best of all, they really explain things so we better understand implementing a digital strategy to grow our business.
New Plains MediaMedia was fair in their prices, under promised and over delivered, most of all – did what they said they would do – ON TIME!
From one who has dealt with all sorts of businesses and individuals for over 30 years I can say with complete honesty, they are one of the most professional and thorough firms I’ve had the pleasure to work with. I highly recommend the PIoneerMedia for building your website and getting you into the social media arena.
New Plains MediaMedia’s creative solutions are grounded in digital fundamentals and addressed the unique needs of our practice. I can count them on to stay ahead of what’s happening and to help us tell our story. We’ve had great success, learned a lot on the way and enjoy the partnership!
Frequently Asked Questions
Email marketing is a digital marketing strategy that involves sending promotional messages, newsletters, or other types of content to a list of subscribers via email. The goal of email marketing is to engage with subscribers and encourage them to take a desired action, such as making a purchase or visiting a website.
Email marketing is important for businesses for several reasons. Firstly, it’s a cost-effective way to reach a large audience, especially compared to traditional advertising methods like print or TV ads. Secondly, it’s highly targeted, meaning that businesses can send relevant and personalized messages to subscribers based on their interests, behaviors, or demographics. This can lead to higher engagement and conversion rates.
Additionally, email marketing can help businesses build and maintain relationships with their customers over time. By consistently sending valuable content and promotions via email, businesses can establish themselves as a trusted and reliable source of information or products. This can lead to increased customer loyalty and retention.
Overall, email marketing can be a powerful tool for businesses looking to reach and engage with their target audience, increase brand awareness, and drive sales and revenue.
Email marketing can help you reach your target audience in a few different ways:
Building an email list: By collecting email addresses from people who are interested in your products or services, you can create a targeted email list of subscribers who have already expressed interest in your brand. This allows you to send messages directly to people who are most likely to engage with your content and take action.
Segmentation: Email marketing platforms allow you to segment your email list based on various criteria, such as demographics, location, or behavior. This allows you to send targeted messages to specific groups of subscribers who are most likely to be interested in your content.
Personalization: Email marketing platforms also allow you to personalize your emails based on subscriber data, such as their name or purchase history. Personalized emails have been shown to have higher open and click-through rates than generic emails, as they are more relevant and engaging to the recipient.
Automation: Email marketing automation allows you to send targeted messages to subscribers based on their behavior or actions. For example, you could send a welcome email to new subscribers, a promotional email to subscribers who have made a purchase, or a re-engagement email to subscribers who haven’t engaged with your content in a while.
Overall, email marketing can be a highly effective way to reach your target audience by sending relevant, personalized, and targeted messages directly to their inbox.
Some common results that businesses can expect from an email marketing campaign include:
Increased website traffic: Email marketing can drive traffic to your website by including links to your site in your email content.
Higher engagement: Email marketing can help you engage with your audience by providing them with valuable content and promotions that are relevant to their interests.
Improved customer retention: Email marketing can help you keep your existing customers engaged and loyal to your brand by providing them with ongoing value and staying top of mind.
Increased sales: Email marketing can drive sales by promoting your products or services and encouraging subscribers to make a purchase.
Better brand awareness: Email marketing can help increase brand awareness by keeping your brand in front of your audience and showcasing your products or services.
Improved ROI: Email marketing is generally considered to have a high return on investment (ROI) compared to other marketing channels, meaning that it can be a cost-effective way to drive results for your business.
There are several types of emails that New Plains Media can send to your subscribers, depending on your business goals and the needs and interests of your audience. Here are some common types of email campaigns that we run:
Newsletters: Regular newsletters can provide your subscribers with updates on your business, industry news, and valuable content.
Promotions: Promotional emails can include special offers, discounts, and sales to encourage subscribers to make a purchase.
Welcome emails: Welcome emails are sent to new subscribers to introduce them to your brand and provide them with valuable information or resources.
Abandoned cart emails: Abandoned cart emails are sent to subscribers who have left items in their shopping cart but have not completed the purchase, to encourage them to complete the transaction.
Re-engagement emails: Re-engagement emails are sent to subscribers who have not engaged with your content in a while, to encourage them to become active again.
Survey emails: Survey emails can be used to gather feedback from your subscribers on your products, services, or content.
Event invitations: Event invitations can be used to promote and invite subscribers to attend your events, such as webinars, conferences, or product launches.
Overall, the types of emails you send will depend on your business goals and the needs and interests of your audience. By providing valuable and relevant content, you can engage with your subscribers and encourage them to take action.
There are several types of emails that you can send to your subscribers, depending on your business goals and the needs and interests of your audience. Here are some common types of emails:
Newsletters: Regular newsletters can provide your subscribers with updates on your business, industry news, and valuable content.
Promotions: Promotional emails can include special offers, discounts, and sales to encourage subscribers to make a purchase.
Welcome emails: Welcome emails are sent to new subscribers to introduce them to your brand and provide them with valuable information or resources.
Abandoned cart emails: Abandoned cart emails are sent to subscribers who have left items in their shopping cart but have not completed the purchase, to encourage them to complete the transaction.
Re-engagement emails: Re-engagement emails are sent to subscribers who have not engaged with your content in a while, to encourage them to become active again.
Survey emails: Survey emails can be used to gather feedback from your subscribers on your products, services, or content.
Event invitations: Event invitations can be used to promote and invite subscribers to attend your events, such as webinars, conferences, or product launches.
By providing valuable and relevant content, you can engage with your subscribers and encourage them to take action.
The frequency of your email campaigns depends on your business goals and the needs of your subscribers. It’s important to find a balance between sending enough emails to keep your subscribers engaged, but not overwhelming them with too many emails.
Here are some general guidelines to consider:
Determine your goals: Consider what you want to achieve with your email campaigns. If you are promoting a sale or a time-sensitive event, you may need to send more frequent emails. If you are providing educational content, you may not need to send emails as frequently.
Listen to your subscribers: Pay attention to how your subscribers are engaging with your emails. If you notice a high rate of unsubscribes or low open rates, it may be a sign that you are sending too many emails. On the other hand, if your subscribers are highly engaged and are responding positively to your emails, you may be able to increase the frequency of your campaigns.
Test and adjust: Experiment with different frequencies and monitor the results to see what works best for your audience. You may want to start with a lower frequency and gradually increase it over time.
As a general guideline, many businesses send emails once a week or once every two weeks. However, the frequency of your email campaigns will depend on your specific situation and the needs of your subscribers. An ecommerce site might want to send emails daily on new products, promotions and daily deals. It’s important to find the right balance that works for your business and your audience.