Google Ads is at the center of new updates and issues this month: From new video ads placement options to fixing the Call Ads issue, Google continues to work to improve the experience for its advertisers.
On the other hand, Semrush offers tips for blogs that start their way in the race to the first places in the SERP, while TikTok consolidates itself as the ideal platform to approach young buyers.
Google October 2022 Spam Update is Now Live
Google’s October spam update was completed in less than 48 hours. This update, which began on October 19 and ended on October 21, will affect all the languages of the search engine.
The spam updates aim to improve the system used by Google to extend the detection range of spam types. These updates directly affect sites that do not comply with Google’s spam policies, causing them to drop in ranking or no longer appear on the results page.
New Music Placement Option For Video Ads
With the help of the new placement option in Google Ads, Music Mood Lineups, you can reach users according to their musical tastes. Now, you will be able to choose from the following lists to publish ads according to the moods of users:
- Romantic
- Happy & Uplifting
- Chill
- Downbeat
- Funky Moods
This option is available in 20 countries in the content section of the Google Ads menu.
Google Ads Issue With Call Ads
An unspecified issue in Call Ads was confirmed on October 24 by Google. This issue affected users whose ads encouraged their clients to make a call to their business from their mobile devices.
Although Google never clarified the problem, it is currently resolved, and Call Ads operate as always.
The Importance of Young Buyers on TikTok
Borrell’s chart of the week shows that the top buyers on TikTok are young users in the 18-44 age range. To see other conclusions, check out the chart.
21 Blogging Tips for Beginners
Starting a blog is no easy task, but with these 21 practical Semrush tips, you can start on the right foot and stick with it once you’ve positioned yourself.
These tips include:
- Identify the main objectives of the blog
- Find the right niche
- Choose a friendly blogging platform
- Create a custom content strategy
- Find efficient themes for your blog
- Set a posting schedule
- Use creative titles to increase CTR
- Analyze search intent
Throughout these steps, it is essential to be creative, but the most crucial tool to grow and position your blog is perseverance.
