Social media advertising services help businesses reach their target audience and achieve their marketing objectives through paid advertising on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Paid social allows businesses to target specific demographics, interests, behaviors, and locations to reach their ideal customer. With advanced targeting capabilities, various ad formats, and real-time optimization, paid social ads offers a powerful tool for businesses to build brand awareness, drive traffic, generate leads, and increase sales. New Plains Media can help your business design effective campaigns, manage ad spend, and track performance metrics to ensure success.
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Benefits of Social media Advertising
Social media advertising campaigns offer several benefits for businesses looking to improve their online advertising performance. Here are some of the top benefits of social media advertising campaigns:
- Advanced targeting capabilities: Social media platforms offer advanced targeting capabilities that allow businesses to reach their ideal audience more precisely based on demographics, interests, behaviors, and location.
- Cost-effectiveness: Social media advertising can be more cost-effective than traditional advertising because it allows businesses to target audiences more precisely, reducing wasted ad spend.
- Increased brand awareness: Social media advertising can help businesses increase brand awareness by reaching a broader audience and generating more impressions.
- Real-time optimization: Social media advertising algorithms can analyze data in real-time to optimize ad placement, targeting, and messaging to maximize campaign performance.
- Improved engagement: Social media advertising can generate more engagement with target audiences, such as likes, comments, shares, and clicks, leading to higher conversion rates.
- Measurable results: Social media advertising offers increased transparency into the performance of campaigns, allowing businesses to track performance metrics and adjust their strategies accordingly.
Overall, social media advertising offers businesses a powerful tool to reach their ideal audience more precisely, cost-effectively, and efficiently while maximizing ROI. New Plains Media can help your business design, execute, and optimize effective social media advertising campaigns to achieve your business goals.
Whether you need help strategizing, copywriting or tracking the success of your social media campaigns, New Plains Media can help. With more than a decade experience in digital marketing, we know how to build successful campaigns that help grow your business and boost your bottom line.
- Facebook & Instagram advertisements
- Copywriting
- Copy/image testing
- Improvement to CTR
- Managing bids
- Optimizing content for conversions
- A/B testing
- Targeting specific audiences
- Analytics to track your campaign’s success
If you are looking to quickly generate new leads via your social media channels be sure to check out our Paid Social Media services.
Some common metrics used to measure the success of paid social media campaigns include:
Click-through rate (CTR): This measures the percentage of people who clicked on an ad after seeing it. A good CTR can vary depending on the industry, but typically falls between 0.5% and 1%.
Conversion rate: This measures the percentage of people who completed a desired action, such as making a purchase or filling out a form, after clicking on an ad. A good conversion rate can also vary depending on the industry, but typically falls between 2% and 5%.
Cost per click (CPC): This measures the cost of each click on an ad. The average CPC can vary widely depending on the platform being used, the competition for ad space, and the target audience.
Return on ad spend (ROAS): This measures the revenue generated by an ad campaign compared to the amount spent on the campaign. A good ROAS will depend on the specific goals of the campaign and the industry in question.
Ultimately, the success of your social media ad campaign will depend on a variety of factors, but the most important thing is to make sure you work with a a highly experienced digital agency like New Plains Media to set clear goals and metrics for measuring campaign success.
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Frequently Asked Questions
Social media advertising are simply ads you see on social media websites like Facebook, Twitter, Instagram and others.
How much it costs simply depends on how much you want to spend and what you’re trying to get out of a campaign. Talking to an agency like New Plains Media can help focus your goals for the campaign and come up with an appropriate ad spend.
Our attachment to social media is only growing as the years go by — along with digital ad spends. To stay competitive locally or nationally, you need to factor social media advertising into your overall marketing plan.