What Businesses Should Know About Elite Yelpers
Research the ones you want to invite because their reviews don’t get filtered, but they might not be a fit for your business. [Marketing Land]
30 Bad SEO Habits to Stop Right Now
Take off that black hat and bleach the grey! [SEMRush}
3 Local SEO Tips that Deliver
Local content, citations/directories and local links. [Search Engine Land]
Navigating Local SEO for Non-Technical Types
8 areas with further reading to cover the 3 R’s of Local SEO — Reputation, Rankings and Revenue. [Moz]
How to Calculate the ROI of SEO
An estimate might multiply total monthly searches (Adwords Keywords Planning Tool) x CTR (click-through rate based on position of the page) x Value per visit (what percentage of visitors become purchasers and how much do they spend or CPC in Adwords). [Optimist]
Semantic SEO in 2017
Voice search is becoming more common. [Search Engine Journal]
10 Golden Strategies to Boost Local SEO
From listing optimization to asking reviews, all these gold except for the last one — getting your own mobile app. [SEMRush]
Why Local SMBs Need More Visuals
Increase engagement, conversations and conversions. [Advice Local]
9 Digital Marketing Tools You Can’t Live Without
From Google Analytics to Mailchimp and a plethora of content marketing tools from Canva to Copyscape to Grammarly. [Search Engine Journal]
