Welcome to New Plains Media, the CTV and Over-The-Top (OTT) Advertising experts who understand your Midwest market and how to organically reach them where they’re already streaming.
New Plains Media was born into a digital world, and fluently speaks the rapidly changing language streamers understand. We are armed with the knowledge and experience to deliver innovative advertising solutions for your brands and businesses on platforms like Hulu, YouTube TV, Amazon Fire TV, Roku and anywhere else your viewers stream their favorite media.
Whether you’re interested in increasing brand awareness, driving conversions, or simply want to join in the conversation, we will tailor each campaign to meet your current business goals.
Revolutionize Your Advertising with OTT Streaming TV Services in Omaha
What is Over the Top/Streaming TV Advertising?
Historically, commercials were the cost of watching your favorite local channels. But in our modern, digital world, the way that we consume media has changed significantly. Over the Top Advertising (OTT) is the best way to embrace viewers’ shifting attention and harness the streaming world, bringing you directly to relevant, local audiences who are already looking for your services.
OTT Advertising consists of the video ads you see online when utilizing streaming platforms on your Roku, Amazon Fire, or other Over the Top platform. This does more than give you access to cord-cutters who have split from cable, it allows you to deliver your message directly to a hyper-focused audience with the interests and demographics your business is targeted to.
Omaha audiences are looking for your services, and OTT advertising utilizes their existing algorithm to identify your ideal clients based on their location, viewing habits, and interests, delivering the most relevant ads to customers who are already looking for services just like yours.
With cross-device reach, your ads will reach audiences on smartphones, tablets, and smart TVs – anywhere your customers stream. We deliver concise, engaging content with actionable information and insights, such as impressions, view-through rates, and conversion data to allow you to measure your ad’s impact. In fact, research shows that OTT ads are up to 67% more effective at driving purchase intent than tradition TV commercials.
Is Over the Top Advertising (OTT) Right for You?
OTT Advertising is not the future of video marketing, it is the present. Moving at the speed of technology is imperative for most businesses, big or small, and unless you’re able to reach audiences where their attention is already fixed, you’re going to miss more opportunities than you ever knew you had.
Over 85% of households in the United States utilize streaming services for some or all of their media. In 2024, OTT ad spending reached over $47 billion globally, and that number will only rise in the future. New Plains Media is proud to be on the forefront of this movement, helping our clients stake their claim on this new digital frontier in Omaha and beyond. In fact, many of the local OTT ads you’ve already seen streaming were tailored for our clients by our team of creatives.
Our clients appreciate the benefits of OTT Advertising, like:
- Audience Targeting
Precise metrics based on geography, demographics, and viewing habits - Cost-effective solution for driving sales
Not only are you saving by accessing only relevant audiences, but our transparent pricing is competitive, and metrics and analytics are included - Measurable results
We won’t just tell you who is watching your ads, but how long you’ve captured their attention and how many followed through - Access to Cord-Cutters
As more Americans migrate away from cable, your potential audience continues to grow. Delivering relevant content gives you access to viewers who have previously been ignored by advertisers, and gives you an edge over your competition.
New Plains Media’s Approach to CTV/OTT
It can be overwhelming to reexamine how you’re reaching your customers, but with New Plains Media, you won’t have to do it alone. From day one, you can expect:
- A free, no-commitment strategy session
- A thorough audit of how your current and past campaigns have performed
- Audience research and segmentation
- Platform selection based on your brand goals
- Personalized, high-quality ads that are engaging and optimized for your streaming platforms
- Data-driven optimization through campaign monitoring, with performances adjusted in real-time
- And end-to-end support, ensuring that your business is represented from concept to reporting
Who Are Our Clients?
If your business can benefit from advertising to a wider, more relevant audience, then New Plains Media has the creativity and reach to tailor ads that drive sales for your business. Our hyper flexibility ensures that any client can come to us and find an expert to craft deeply researched, bespoke and engaging content that resonates with local audiences.
Our current clients include
- Home Services
If your business serves people where they live, you are classified as “Home Services”. That can include fields like plumbing, HVAC, cleaning and gardening, construction, home renovation, roofing, pest control, and more - Restaurants
From fast food and food trucks to fine dining, your restaurant needs customers who can find you. - Healthcare
You know how overwhelming it can be looking for the healthcare professionals to answer the sometimes scary, usually intimidating questions you have about your health and wellness. Let us show your potential patients that you have the compassion and experience to help them on their health journey - Retail
Big or small, your shop deserves to be on the map. New Plains Media can engage shoppers who are already in your area - Real Estate
You work hard to help people navigate the increasingly complex real estate market, let us worry about how they’re going to find you. You can worry about finding them the home of their dreams - Professional Services
Legal representation, forensic accounting, project management – when your business isn’t a product, but a skill you’ve worked hard to develop expertise and licensing for, you have earned a client base who can trust you. - And more
Every day, new industries and organizations are reaching out for our help finding their clients right where they’re already streaming. New Plains Media is excited to help your business grow!
Why Choose New Plains Media?
Over the Top Advertising may be relatively new, but New Plains Media is not. We have spent years learning the Omaha market and how they connect with the brands and businesses they trust. We have learned to thrive during the most unprecedented times, and are always at the forefront of advertising and algorithmic technologies. With education and access to the latest tools for precise targeting and metric measurements, we create an actionable advertising plan that will work for you, and follow through with transparent results that you can understand and use to continue to grow.
Our tiered pricing is clear, with no hidden fees or surprises, and our payment plans are flexible to allow even the smallest of businesses to utilize the platforms that will help them grow, now, when they need it the most.
Contact us now for a free quote, and to learn what New Plains Media can do for you!
Frequently Asked Questions
OTT Advertising refers to the targeted ads you see on streaming services like Hulu, Roku, Apple TV, and YouTube TV.
Traditional television advertising is designed to reach as many people as possible, regardless of geography or interests. This results in college students being advertised cataract surgery and your great grandmother learning about the latest nightclub opening.
Any business with a targeted audience, whether that is a local business trying to reach only those in the Omaha and surrounding areas, or specialty services with a specific audience based on age, interests, or income.
Most streaming services collect certain data from users, connecting with the devices and wi-fi you stream on. This gives them access to knowledge about users viewing habits, purchasing habits, interests, income, and geographic location. A personalized algorithm is made for each user, and New Plains Media utilizes this unique algorithm to deliver personalized ads to users looking for your goods and services.
Transform Your Advertising with Help from New Plains Media
Are you ready to dominate the streaming space? Let New Plains Media take your advertising to the next level with expert CTV/OTT services.
Contact us today for a free strategy session and start seeing the results your business has earned.