From New Plains Media’s Corner Cubical – March 8, 2016

Google Premium Posts for Presidential Candidates and Select Local Businesses

The Verge nicely sums up what Mike Blumenthal discovered about Google Posts — the carousel running at the top of a Google search result page that most know for featuring responses to news from presidential candidates. Very interesting to learn how it would apply to local business.

Programmatic Ad Fraud

MarketingLand columnist Ratko Vidakovic asks who’s responsible. We’re covering the bases — Publishers (with input from IAB), Supply Side Platforms and Demand Side Platforms — which is why we can offer an industry-leading guarantee (o.1% click-through rate) and programs that only display ads above the fold.

Lay of the Search Land without Adwords in the Right Rail

Nothing to see here according to Google’s Matt Lawson, but Mediative’s eye-tracking and click-through rate study of the recent changes show some interesting shifts — the top organic result still rules even as users search harder for it, bottom of the 1st page still works on desktop, not so much in mobile, where 92% of clicks go to the top 4 organic positions.