Senate Hearing on Google’s Local Dominance [Mike Blumenthal]: Columbia Law School Prof. Timothy Wu testifies in a Senate hearing about Google that the “FTC should seriously consider new data and ask whether what is going on in local in particular in anti-competitive . . . there is stronger evidence of consumer harm . . . this has the trademarks of a traditional anti-trust investigation.”
And so Roy Hinkilis Urges Us To Remember “Why Now, More Than Ever, SEO Is Not Just About Google” on Moz.
Mini-Reviews in Local Pack [SERPTests]: Moz’ Peter Meyers caught Google testing 1-line “mini-reviews” from random reviews in the Local Pack.
The Importance of Reviews [Vendasta]: Help business owners understand the first ant theory of reviews, if you’re losing one customer, you’re likely losing many, at a cost of 5-9% of sales per star rating according to one Harvard study. The “Star rating is #1 factor used by consumers to judge a business,” reports a study by BrightLocal.
4 C’s of Remarketing [SearchEngineLand]: When targeting website visitors who leave your site with an online display or native campaign, think of the 4 C’s: Content, Cookie Duration, Creative and Context, reports SEL.
