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They matter for local, even the language, reports Search Engine Roundtable’s coverage of question in StackExchange answered by Google Switzerland’s John Mueller.

Review Sentiment in Local Search

Can You Be Both Cheap and Best?: In Google’s first, full, public release of its Search Rater Quality Guidelines, Mary Bowling notes reputation as an important signal of quality in a conversation with with Mike Blumenthal at LocalU. Mike follows up on this with new results starting to show for best and cheap restaurants “near me”.

User Intent Beats Demographics

More on micro-moments, Google talks about the utility of user intent and how focusing solely on demographics means you might be missing 70% of potential mobile shoppers.