The Very Basics of Claiming & Optimizing a GMB Page

If you do nothing else, start here. [AdviceLocal]

Human Approach to SEO

Content with context, Schema and UX. [Rocks Digital]

4 GA Reports Every CM Should Use

Use page traffic, navigation summary, organic search acquisition and conversions in Google Analytics reporting. [Content Marketing Institute]

Research Reinforces Print

Why do top digital advertisers like Apple, Amazon, DirecTV and Dell use print advertising in the marketing mix? Uh, it works, even with Millennials. [INMA]

Getting Rich Review Snippets

Tips from the Local SEO master and GetFiveStars founder and demo lead, Mike Blumenthal. [LocalU video]

Google is the New Home Page for SMBs

It’s not about your website anymore, from Mihm and Blumenthal. [StreetFightMag]

The Difference-Making Local Ranking Factor of 2020

David Mihm, the founder of Moz.com/local (fka GetListed.org) discusses Entity Authority and importance of engagement. [Tidings]

Google Testing New Mobile Local Finder

Blumenthal notes the Google iPhone Search app is a proving ground for rollouts to other devices, and this new test is map based, not list based. [Blumenthals]