If you asked digital marketing pros for a comprehensive definition of their work you’d probably get 10 different answers. So it’s no surprise that many business owners may struggle to come up with a definition of their own.
Or maybe you’re in that group of managers who only got a few words into the first sentence of this note before musing “Uh … Ya lost me at digital marketing.”
That’s why our continuing series of New Plains MediaMedia Lunch & Learn sessions are so valuable for businesses of any size in any industry at any stage of your success.
Join us for our next Lunch & Learn August 23 at 11 a.m. at Pizza West, 12301 W. Maple Rd. Both the “Lunch” and the “Learn” are on us as we present the fundamentals of growing your business.
Make your reservation for this info-rich session.
Simply put, digital marketing should be a set of proven techniques employed to improve both the volume and quality of your web traffic, driving business growth.
Current data points to the fact that a consumer will search 15 different sources before making a buying decision. And over 80% of buying decisions are made before the customer even walks through your door. So digital marketing tools that help integrate your online and offline presence is now mission critical in today’s economy.
Think for a moment of your own online search habits. Entering keywords or phrases into a search engine yields a list of results. Like almost all consumers, you are most likely to click on a link on the first page of results on, say, Google, or whatever search engine platform you are on. Almost 90% of search engine traffic comes from that first page. Only 10% of users ever bother going to the second page of search engine listings.
That’s why that first page is the Holy Grail for businesses that aim to be the best.
We can’t show you in a single Lunch & Learn how to get your business on that coveted first page, but we can help you:
- Understand the basics of SEO – both local and advanced
- Learn how to take the first steps in gaining control of your digital presence
- Plan a simple strategy to monitor and leverage your online presence
- Drive new business your way through integrated digital marketing
And we’ll show you which first steps to take the moment you get back to the office to make immediate improvements to your online strength. No special skills or resources required. No meetings. No complicated learning curve. Just real, impactful action items you can do just as soon as you finish your pizza.
Spoiler Alert: At least a handful of attendees will walk of of the Lunch & Learn armed for the first time with understanding the single most powerful, no-brainer thing they can do to move their business up in search engine rankings. (We’re looking’ at you, the “Ya lost me at digital marketing” crowd.)
Perhaps a few of you noticed that the first sentence in this email is something of a paradox.
The idea of a “comprehensive” definition of digital marketing is not only elusive, but often illusory. That’s because too many digital marketing companies cloak their talk in mumbo jumbo to hide their lack of expertise and worse yet, their lack of results.
At New Plains MediaMedia, our singular approach to digital marketing is the result of years in development of a highly customized approach to all of the techniques (and sometimes a few tricks) that will improve your online presence and get that cash register ringing.
Seating is limited, so make your reservation today to learn how your business can benefit from proven processes that will grow your business.
See you there!
