October 2016
From the edge of the Great Plains
Dear Content Marketers:
In this month’s Content Marketing newsletter, John Heaston and I recommend seven links. These include:
- An online debate about the direction Content Marketing must take
- How to use a closed circle content loop to freshen posted material
- The way Humans of New York became a worldwide phenomenon
Is there a CM topic you want us to research and report on? Send John and/or me an email by mid-month and we’ll do our best to find high-quality content to share with you and your peers.
All the best.
Thomas Gunning
Content Marketing Editor
- Long and Short of It: Content Marketing’s Future
The biggest debate about Content Marketing’s future can be summed up simply: Longer, high-volume content versus shorter and less content.
- a. In our first link, Buzzsumo’s Steve Rayson looks at the Washington Post’s success with 1200 posts a day, analyzes the “Long Tale Theory” and notes how Google indexed pages grew from 1 trillion to 30 trillion in seven years.
http://buzzsumo.com/blog/future-lot-content/
- b. MOZ’s Ronell Smith contends the philosophy of “doing a lot what we don’t yet do well” will ruin Content Marketing. He says shorter and fewer posts are the wave of our future.
https://moz.com/blog/why-content-marketings-future-depends-on-shorter-content-and-less-content
- Feed the Content Monster With Freshened Content
John Jantsch, best-selling writer and small business expert, says creating enough new content to satisfy search engines is difficult, especially for smaller businesses. He advocates a closed circle content loop to freshen material already produced.
http://www.copyblogger.com/closed-circle-content-loop/
- Where Online Are Your Competitors Winning?
HubSpot’s Scott Lambert says too many companies have little to no awareness or recognition of their online competitors. He notes between 70 and 90 percent of a buyer’s journey is complete before a sales representative is contacted.
http://blog.hubspot.com/marketing/discover-where-competitors-are-beating-you-online
- How to Build an Email Marketing List
Aaron Orendorff of iconiContent provides what he refers to as “The (Better Than) Ultimate Guide” to how to build your email list. He points out that 57 percent of marketers planned increases in their 2016 email marketing budgets.
http://contentmarketinginstitute.com/2016/09/build-email-list/
- 6 Benefits & 3 Challenges of Blogging
Zontee Hou, a strategist at Convince & Convert, details six advantages to blogging as an effective showcase for businesses, as well as three related challenges to its success.
http://www.convinceandconvert.com/content-marketing/benefits-of-blogging/
- 20 Free Instagram Tools & Related Apps:
Nykea Marie Behiel, Director of Content at Vendasta, provides free Instagram tools, as well as other links and apps for social media managers.
https://www.vendasta.com/blog/20-free-instagram-tools/
- Storytelling Revolution: Humans of New York
Alexa Biale, brand marketing manager at NewsCred, looks at the worldwide success of the stories of Humans of New York, which has 20 million social media followers. The Memorial Sloan Kettering Cancer Center and its battle against pediatric cancer was recently spotlighted.
https://insights.newscred.com/how-humans-of-new-york-created-a-storytelling-revolution/
