The Very Basics of Claiming & Optimizing a GMB Page If you do nothing else, start here. [AdviceLocal] Human Approach to SEO Content with context, Schema and UX. [Rocks Digital]…
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2017’s Most Important Ranking Factors According to industry leader studies, it’s content, backlinks, mobile-first UX and on-page optimization. [Search Engine Journal] White Hat Link Building in 2017 Relevancy, relationship building,…
Near Me Ranking Factors Nothing says local like a “near me” search, which have been exploding. Google reviews and geo-backlinks lead in ranking factors. [Local SEO Guide] Local Authenticity Converts…
Publishers Should Scare Agencies There’s a reason the traditional agency model is falling to publishers like the New York Times and Vice with content and digital shops. [Contently] 10 Great…
Google’s Digital Marketing Primer A great tool and mobile app to bring anyone up to speed on digital marketing in 4 key areas — advertising, content, measurement and strategy. [Google]…
Secret Google Local Search Search ** to see a list of nearby websites. [SearchEngineJournal] Google Cites Bot Problem for Reducing Free Keyword Planner Results A sharp drop in longtail keyword…
Peak Facebook and Ad Load FB CFO reports that Ad Load — the number of ads FB can squeeze into a newsfeed and a huge driver of FB’s growth —…
9 Things People Don’t Understand About SEO From Rank matters and know your keywords to website segments and early adoption paying off. [SearchEngineLand] The SEO Glossary Nail the down the…
Google Rich Answers Notice those boxes at the top of searches with quick answers to your questions? That’s an opportunity for local websites! [StreetFightMag] Agency Survival Guide for Alt Publications…
Will Google Put Ads on 1st Page Local Pack? Testing 2 positions instead of 3. [StreetFightMag] 9 Changes Google’s Made to SEO in 2016 From Adwords to page speed and…