Google’s latest update has everyone talking about it, and while it might not look like a significant change, there are certain things you should consider and expect.
What to expect? If you have created content just to rank in “Google” rather than people, you might want to reconsider that. If Google detects this, you might get penalized, and you will have to improve your content to remove the penalization.
This means that content created just for SEO will get penalized. So start creating your content for the people that read it and give them helpful information.
As Search Engine Land put it: “Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?” If the answer is yes, you don’t have to worry about it; if the answer is no, you have to start changing that!
So is SEO over? NO! Good SEO can help helpful content created for people perform even better.
Newspaper Ads Make Businesses Seen as Part of the Community
While newspaper advertisers see their ads as effective at driving sales, a study from Borrell found that their ads make them seen as part of the community. Four out of five people believe there’d be a negative impact if the paper stopped publishing.
What Makes Users Convert Once They’ve Viewed Your Google Business Profile?
Several factors can make someone convert after they interact with your Google Business Profile; some of them are:
- Number of reviews
- Overall review rating
- Replying to reviews
- Recency of reviews
- Product or service keywords in reviews
- Listing completeness (name, hours, product, location or service in name, phone number, website, products or services, photos)
As you can see, “small” features might affect conversions, like replying to reviews. To check more features that might affect conversions, go to Brighlocal.
Improve SEO Rankings in 11 Steps
Talking about Google’s most recent update and that SEO is still important, there are some steps to take to improve rankings using SEO:
- Optimize existing content
- Structure content for featured snippets
- Create content based on low-competition keywords
- Get backlinks from authority sites
- Optimize images
- Track metrics with Google Analytics
- Make sure your site is mobile-friendly
- Optimize for on-page SEO factors
- Decrease load times
- Improve local SEO
- Use internal linking
Improving these features will increase your rankings over time, so consistency and accuracy are prevalent. SemRush checklist can help you keep track of your SEO efforts.
How To See Google Search Results and Rankings For Different Locations
Google’s algorithm considers the searcher’s location when showing results in the SERP. So, have you ever wondered how to see your rankings in different locations? Well, there are several ways to do this, and some of them are as simple as adding “&near=cityname” to the end of the URL when doing a search.
Other ways include changing Google’s regional settings, deleting your location history in your Google account activity controls, changing the location setting of the device you’re doing the search for, and even using external apps and VPNs to change your location. You can find more ways to see your results in different locations on Search Engine Journal.
