10 Big Changes in 20 Years of Search

Founding Editor Danny Sullivan tracks the Search Revolution [SEL] — really how do we usually the internet? — and how it’s redefined almost every sector, i.e. where Google’s been and where it’s going, including artificial intelligence, machine learning and predictive search. Andy Dorfman’s take [SEL] on recent changes rings eerily similar.

What NOT To Do in Local SEO

From oversized service areas to deleting or closing your GMB page to suspensions, Joy Hawkins dispels 9 Local SEO Myths  [Moz] and lists the top 9 reasons Google Suspends Listings [SEL]. Bernadette Coleman [SearchEngineJournal] walks back the basic steps to cleaning things up.

Total Nerd Out on How Google Works – Guidelines, Guinea Pigs and More

Watch the video of 14-year Google veteran and Ranking Engineer Paul Haahr explain how Google ranks search results at SMX West. Key takeaway from PageOnePower’s Cory Collins: 1) It’s all in the Rater Quality Guidelines; 2) Google is always running tests, “it is very rare that if you’re doing a search in Google that you are not part of at least one experiment;” and 3) Google ranks the 2nd organic search result to have 1/2 the authority of the first, the third to have 1/3, fourth to have 1/4 and so on.

5 Things to Do To Get More Reviews

From the critical personal ask to tips, emails and organizational initiatives [MarketingLand].