Local Search – David vs. Goliath

How the locally owned, independent mom and pop can beat national, big-box, chain goliaths in Local Search. HINT: Leverage your local relationships [MarketingProfs]

Get Events Listed in Google Search with, you guessed it, Google Calendar

Posting events to Google Calendar is just the start, explains Eduard de Boer, you’ll need code from GC to appear in the right place in your PHP code of your CMS template. [Whitespark]

Keep An Eye on Google Local Guides

David Kaplan picks up on Blumenthal’s and others research. Bottom line — the program is already showing content on your client’s GMB pages and Google just introduced a new Travel App for Level 2 City Guides. [GeoMarketing]