May 31, 2016
From the edge of the Great Plains
DEAR CONTENT MARKETERS:
In June’s Content Marketers Newsletter, we look at how to create a specific voice for your clients. Our first three pieces explain why effective online marketing should include brand voice.
And because John Heaston, our publisher, has my nose buried in Basecamp, Wiki and their many assets, I found a treasure trove of older stories with posting dates that range from August 2010 to late last year. These comprise the June newsletter.
Following our look at brand voice, we turn to social media marketing and content writing tips. We end with how to hook readers and visitors through their own powers of fascination. Please let us know whether you enjoyed this month’s newsletter and how we can make it even better. Thanks.
– Thomas Gunning, Content Marketing Editor
SPOTLIGHT: Brand Voice
1. Finding Your Brand Voice
What does your client’s brand sound like? Stephanie Schwab, principal at Crackerjack Marketing, says it’s your job to find out. And to develop that special voice so its impact is increasingly strong. By Stephanie Schwab, 3.31.2011
http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/
2. 5 Easy Steps to Define and Use Your Brand Voice
A brand voice isn’t an alien from Globular 9 who happens to speak English. It’s consistent use of the voice that fits your clients. Erika Heald, who led content marketing at Anaplan and Achievers, explains how to develop that consistency. By Erika Heald, 10.15.15
http://contentmarketinginstitute.com/2015/10/define-brand-voice/
3. 13 Qualities of a Good Social Media Voice
It’s essential to create a social media voice that resonates in your marketing. Chris Koch defines 13 qualities you need to be successful as you create an effective voice for your client. By Chris Koch, 8.3.2010
http://www.socialmediatoday.com/content/13-qualities-good-social-media-voice
Three Other Pieces:
1. 7 Essential Elements of Effective Social Media Marketing
Sonia Simone, co-founder and chief content officer of Rainmaker Digital, explains the elements you need to become an effective social media marketer. By Sonia Simone, 10.15.2015
http://www.copyblogger.com/social-media-marketing-steps/
2. 48 Content Writing Examples, Tools, Tips, and Resources
There are many lists designed to help you be effective as Content Marketers. Mike Murray, founder of Online Marketing Coach, provides one of the best. It includes tips, tools and oversight. By Mike Murray, 5.6.2015
http://contentmarketinginstitute.com/2015/05/content-writing-tools-tips/
3. 7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination
Finally, Andrew McDermott, co-founder of HooktoWin.com, gives seven ways to attract and keep readers by using their own powers of fascination to keep them on your page. By Andrew McDermott, 2.3.2015
