July 3, 2016
On the Edge of the Great Plains
Dear Colleagues:
In this month’s Content Marketing Newsletter, John Heaston and I have six recommended links. These include how to service “brick-and-mortar” businesses and a guide to great content supported by results, which was suggested by Kati Falk. Your opinions and suggestions help this monthly newsletter give you tools to compete in a competitive online industry. Please keep them coming.
Thomas Gunning, Content Marketing Editor
How to Capitalize on Authentic Storytelling
Have you identified your client’s personal, authentic story? How about the story of the brand? Christoph Trappe, 2015’s IMA Internet Marketer of the Year, shares strategies to identify and craft your story, ways to measure success, and how to scale the story to your client’s size.
http://www.convinceandconvert.com/podcasts/episodes/how-to-capitalize-on-authentic-storytelling/
Ultimate Guide to Content Marketing for Brick-and-Mortar Businesses
Content marketing involves online interaction with your customers and prospects. But what if your business sells products offline? Many traditional brick-and-mortar businesses are still skeptical. But content marketing works for all kinds of businesses, including offline ones, Neil Patel says.
What is quality content?
Patrick Stox, a SEO Specialist with IBM, takes a comprehensive look at what Google might consider to be “quality content.” He adds his own thoughts and tips based on his experience in the SEO industry.
http://searchengineland.com/what-is-quality-content-251071
How to Create Great Content That Actually Works
Kati Falk brought this piece to John Heaston’s attention. The web is saturated with articles that claim to teach content marketing success, notes Amy Kilvington, a copywriter and content specialist based in Yorkshire, UK. But few are accompanied by demonstrable success. She explains how to create great content, exemplified by a recent client project.
SEO for Bloggers: How to Nail Optimization
Success rarely is an overnight phenomenon when it comes to SEO. But with the right process and some patience, success is within reach. Rand Fishkin of MOZ Blog breaks down how to help increase search traffic to your client’s blog.
https://moz.com/blog/seo-for-bloggers-whiteboard-friday
54 Content Writing Examples, Tools, Tips & Resources
Mike Murray of the Content Marketing Institute believes great writing creates emotional connections. Here he shares 54 examples, tools, tips and resources to help you create powerful and effective text.
http://contentmarketinginstitute.com/2016/06/writing-examples-tools-tips/
