Biggest SEO Trends of 2016
Speed, schema, voice and more. [eConsultancy]
Top 10 Local Search Insights 2016
Simplify, speed up, other home pages, traditional media and yes, yes, yes . . . reviews. [Search Engine Land]
Non-Google SEO
Don’t ignore Bing, Amazon, YouTube, eBay, etsy and more. [Search Engine Guide]
Fact vs Fiction in Google West Coast Local Stack Tests
Home service tests with plumbers and locksmiths in San Francisco and San Diego are totally separate, but important to track. [Online Ownership]
New Wave of Referrer Spam in Google Analytics
Now Vote Trump! is showing as a phantom referral. [Marketing Land]
Mastering 5 Review Responses
From brand love to horrible experiences to competitor scheming and out-of-line, how to best respond to the most common review types. [Moz]
Consumer Review Fairness Act and Online Reviews
No more threats to sue for negative reviews. [Reputation Loop]
