Strategy born in Back Story: http://contentmarketinginstitute.com/2015/10/brand-backstory-content-strategy
Just found some reading that fits with what we’re doing now:
http://contentmarketinginstitute.com/2015/02/business-results-content-marketing-strategy
Foundational Content: http://www.copyblogger.com/cornerstone-content-ingredients/
And this from earlier . . .
Overall
Steps to Content Marketing Planning (attached)
Steps Defined
Conquering Content Marketing (attached)
From Advanced Content Marketing in Base Training Materials (attached)
-Sample spreadsheet link below and attached as excel)
https://docs.google.com/spreadsheets/d/1TcCcMFDoonKQQQ8yoXRuhFG3E2DHvPj1m5RVG4Mx5Uo/edit?usp=sharing
Advanced SEO Client Start
http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered
http://www.copyblogger.com/customer-experience-maps/
http://www.copyblogger.com/customer-experience-maps/
https://moz.com/blog/5-actionable-analytics-reports-for-internal-site-search
Large client: http://contentmarketinginstitute.com/2015/10/content-strategy-questions-answered-2
?s to set strategy: http://www.b2bmarketinginsider.com/content-marketing/17-questions-build-content-marketing-strategy
Designing a strategy with a Knowledge Bank in mind
Content Road Map
