The Real Push For Universal https Starts with next Chrome Update

The January 31 Chrome 56 update will clearly mark all pages collecting credit card or password information with a light grey Not Secure in the browser’s URL bar. That will eventually go to bright red on all non-https pages. [Wordfence]

TripAdviser Adds Enhanced Listings for Hotels & Restaurants

“Business Advantage” for hotels and “Premium for Restaurants” allows control of what reviews and image appear most prominently. [Marketing Land]

Mobile Product Ads Above Adwords & Local Stack

Local engagement ring searches in Buffalo show a Google test delivering product ads above traditional Adwords and the Local Stack. [Blumenthals]

8 Ways Local Business Can Grow Its Email List

Ask, ask again, ask everywhere you can and give sweeteners. [Advice Local]

Google’s Mobile Pop-Up Penalty Starts

If your mobile site deliver interstitials to organic search traffic from Google, prepare to be penalized. [Powered By Search]

Why Google’s 4 Micro-Moments Are Actually Local

A quest for fluffy omelets demonstrates, without any Amazon (for now). [Moz]