What Medium’s Pivot Says About Online Advertising

It ain’t going to pay the bills. [MarketingLand]

Preparing for Voice Search

With more than half of smart phone users utilizing voice search, be prepared to get conversational and go long-tail. [Yoast]

Mailchimp Adds Facebook Ads

In its “first major move from email-only to marketing platform,” Mailchimp adds functionality to place Facebook ads. [Martech Today]

GMB Hiding Phone Support

It was a brief shining moment when Google encouraged GMB page owners to call for help. Now it might appear after you start working the automated help system. [Blumenthals]

GMB Photo Management Changes

First signs of the ability to select cover, profile and logo images and replacing categories with tags. [Blumenthals]

Winning the Moments Before the Dealership

How winning the micro-moments leads to more dealership visits. [Google]

Another Unconfirmed Google Update Targets Spammy Links

Black hat SEOs are complaining, we’re very pleased. [Search Engine Land]

Yelp Expanding Questions & Answers to More Cities

Check your city to see if businesses have this new feature as part of their Yelp profile. [Local Search Forum]