Originally posted by John Heaston on September 11, 2013 Basecamp Template: This is the information that will be really helpful to have posted in each Basecamp project: Who is this?…
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Originally posted by John Heaston on October 29, 2013 http://www.contentrulesbook.com
Originally posted by John Heaston on November 2, 2013 5 Easy Steps to Define & Use Brand Voice: http://contentmarketinginstitute.com/2015/10/define-brand-voice/ Finding the client voice: http://www.contentmarketingworld.com/doug-kessler-mastering-tone-of-voice-cmworld-recap/ Ghostwriting: http://blog.hubspot.com/marketing/ghostwriting-tips The Big Picture, but tip #23…
Originally posted by John Heaston on Mar 16, 2014 The Social Business Imperative http://www.b2bmarketinginsider.com/strategy/the-social-business-imperative Content Strategy http://www.b2bmarketinginsider.com/content-marketing/will-content-strategy-save-marketing Traditional Marketing is Dead http://blogs.hbr.org/2012/08/marketing-is-dead/
Originally posted by John Heaston on April 3, 2014 http://www.b2bmarketinginsider.com/content-marketing/content-marketing-tools http://moz.com/blog/free-local-seo-tools Start here: http://www.naptunelistings.com https://moz.com/local/search http://www.51blocks.com/online-marketing-tools/free-local-analysis/ Address Verification: https://tools.usps.com/go/ZipLookupAction!input.action http://www.melissadata.com/lookups/AddressCheck.asp Citation Claiming Research: https://lcf.whitespark.ca/search/ http://moz.com/learn/local/citations-by-city http://moz.com/learn/local/citations-by-category Category Research: https://www.osha.gov/pls/imis/sicsearch.html https://moz.com/local/categories http://blumenthals.com/Google_LBC_Categories…
Posted by John Heaston on April 7, 2014 http://www.slideshare.net/mobile/matthewjob/doctor-online-reputation-management http://blog.practisinc.com/physicians-its-time-to-claim-your-online-profiles/ # Physicians_and_Online_Reputation_Management_WhitePaper.pdf
Posted by John Heaston on April 21, 2014 Strategy born in Back Story: http://contentmarketinginstitute.com/2015/10/brand-backstory-content-strategy Just found some reading that fits with what we’re doing now: https://moz.com/blog/content-campaign-planning http://neilpatel.com/2015/03/24/content-creation-how-to-create-better-content-for-your-customers/ http://contentmarketinginstitute.com/2015/09/create-compelling-content-2 http://www.copyblogger.com/winning-content-strategy/ http://www.copyblogger.com/blogger-research/ http://contentmarketinginstitute.com/2015/02/business-results-content-marketing-strategy…
Originally pPosted by John Heaston on April 21, 2014 http://contentmarketinginstitute.com/2016/01/create-script-videos http://www.ducttapemarketing.com/blog/2014/04/18/video-customer-lifecycle/ FINAL-SMB-Survey-Infographic_3.13.14.png
Originally posted by John Heaston on April 25, 2014 https://www.themuse.com/advice/the-social-media-strategy-you-should-be-using
Originally posted by John Heaston on August 10, 2014 So you’re a writer aiming to become a content marketer: http://www.copyblogger.com/content-marketer/ Start: How to Build An Audience that Builds Your Business,…