Positive Side of a Negative Review

More than 70% of Americans check online reviews [Mintel] and 68% of those trust reviews more when they see some negative reviews. According to Bazaarvoice, a whopping 186% of customers were more likely to buy after seeing a brand respond to a customer who misused or misunderstood a product. [MarketingProf]

Ultimate Review Guide

This mini-biopic exhaustively examines the importance of review and how to manage them, with good examples and resources. [Vendasta]

Google Nuking unclaimed/unverified business Plus pages

Cleaning up the transition away from Google Plus as a social media competitor, Google has been taking down business Google+ page that are unclaimed, unverified or don’t show any activity. Business Google+ page are now different from Google My Business pages, which have moved to Google Maps and are the key to your business online identity in Google searches. [Blumenthal].