Husker Law was stuck in an SEO contract with the leading national legal website provider that was not producing results and not providing them clear explanations as to why. They were also closing one office and consolidating operations in a larger office.
Our team worked with them to develop an overall digital strategy that played well with their extensive broadcast advertising campaigns, including relaunching their website on a responsive and secure platform, more in alignment with their existing brand, and an Advanced and Local SEO strategy.
In 2017, as competitors starting wising up, we ramped up our efforts by implementing Content Marketing plan based on an Advanced Keyword Research & Analysis and Review Management services.
Business Model: Fee for Service with Brick and Mortar
Niche: Criminal, Divorce, Family and Civil Law
Services Provided:
- Digital Strategy
- Website Development
- Local SEO
- Advanced SEO
- Content Marketing
- Reputation Management
- Google Ads PPC Mgmt
- Lead Nurturing and Lead Integrations
- 2017 we delivered 51% lift in organic search traffic YoY.
- 2018-2020 we delivered 55% YoY lift in organic search traffic, 37% lift in conversion rates and 104% lift in conversion goal completions.
- 2020 YoY Organic Traffic – 43% lift
- 2021 YoY Organic Traffic – 20% lift
- 2024 YoY Organic Traffic – 6% lift
- 2025 YoY Increased conversions 43%