The word-of-mouth on Popp Cosmetic Surgery is so strong that it can take months to get an appointment. New clients were not a high priority for Dr. Popp, but honestly reflecting the reputation of his team and telling important truths in his industry was. We helped Popp Cosmetic move to a responsive design and secure website and paired him with an award-winning journalist to start an ongoing content marketing campaign. Working with his office staff, we implemented a review management program that exploded with great comments from very pleased patients — insuring his online reputation truthfully reflected what was happening in the offline world. Tools for getting more reviews
Business Model: Brick and Mortar
Niche: Cosmetic Surgery
Services Provided:
- Keyword Research & Analysis
- Local SEO
- Content Marketing
- 2020 YoY Organic Traffic – 1,078% lift
- 2021 YoY Organic Traffic – 92% lift
- 2022 YoY Organic Traffic – 25% lift
- 2023 YoY Organic Traffic – 101% lift, 100% lift in conversions.