Boosting Exposure for Local Websites

Unique content, local optimization, NAP+W consistency and internal linking. [Search Engine Journal]

Google’s Move to Mobile Index Explained

So Google’s told us being not mobile friendly will hurt mobile rankings, but the move to using mobile results as the primary index shouldn’t hurt organic rankings overall. Not sure how those two fit. [Search Engine Journal]

View Search Ranking From Any Location

Free tool from BrightLocal

Google Keyword Planner Tool Alternative

From SEOBook

Scary Ways SEO Can Go Wrong

From crawling and indexation to manual penalties and bad migrations [Search Engine Land].

Understanding Micro-Moments

Optimizing for user intent. [Search Engine Land]

3 Tips to Dominate Local Digital Marketing

Call Only and Geo-optimized Adwords with Local SEO

5 Best Digital Marketing Tools for Local Business

Google My Business, Yelp, Facebook, Bing and YP. [Quicksprout]

Possum Update Hit 64% of Local Stack Results

Joy Hawkins and BrightLocal team up to measure the latest Google Local SEO update. [Search Engine Land]